What CalmCore Is — and What It Is Not

Miya Tails / Insights

What CalmCore Is — and What It Is Not

CalmCore is a companion system developed under Miya Tails — designed to offer gentle botanical presence with clear, non-medical boundaries.

Definition Page Non-Medical Positioning System Boundaries

Official Positioning

CalmCore is intentionally framed as a companion system, not a lifestyle accessory. Clarity matters more than persuasion — this page exists to prevent misunderstanding, over-interpretation, and misuse.

What CalmCore Is

CalmCore exists to support moments when a pet may benefit from additional grounding presence. It is designed to be passive, non-invasive, and used within clearly defined boundaries.

Offers gentle botanical presence
Designed for calm, low-stimulus use
Built with safety-first framing and responsible expectations

CalmCore does not act on the pet — it simply exists alongside the pet.

What CalmCore Is Not

CalmCore is not positioned as a product that “fixes” or “treats”. Any interpretation beyond gentle presence is a misunderstanding of the system.

Not a scent product / aromatherapy item
Not medication, treatment, or therapy
Not a behavioural training tool
Does not claim to cure, treat, diagnose, or replace professional care

If you are looking for guaranteed outcomes, CalmCore is not the right product category.

Why These Boundaries Matter

Prevents misuse

Clear boundaries reduce wrong expectations and incorrect use.

Prevents over-interpretation

The system should not be compared to medical or therapeutic products.

Protects brand clarity

Miya Tails remains design-led; CalmCore stays system-led and responsible.

Relationship with Miya Tails

Miya Tails is the main brand. CalmCore is a system developed under Miya Tails. Some Miya Tails products may serve as compatible carriers — but Miya Tails products are always complete on their own.

Miya Tails products do not require CalmCore to be valuable
CalmCore is optional, never required
Design and safety boundaries remain intentionally clear

Read the Design Note: Why Miya Tails & CalmCore stay separate →